The brand and events teams have worked closely to bring this tech conference to the next level. This was the fourth year in a row that I was a part of the Pivotal team and I’m proud of everything we accomplished. We begin designing a look and feel several months prior to the conference, and digital and print collateral rolled out as the event approached. My role was mainly on the wayfinding and informational sign system, and this included on-site visits, map illustration, icons in signage, establishing the sign system, production of signage, and directly working with the events team and event production company representatives.
More on-site photos: