Logo Process

The timeline from concept to finish looks something like this:

  • Creative Brief  // meeting
  • Round 1 roughs // feedback
  • Rounds 2-3 // feedback
  • Final logo design and files

Case Study

Achievement Club 2018

High-performing employees at Pivotal were invited to an Achievement Club for that year’s hard work. In 2019, the location for the previous year’s achievers was Punta de Mita, Mexico. Set at a resort and filled with plenty of activities, the logo for this needed to look clean and professional but have a nod to the location. I was inspired by Mexican tiles, and curious to explore a geometric and floral motif.

Punta de mita logo process_creative brief copy

Round 1

Punta de mita logo process_round 1

Round 2

Punta de mita logo process_colors
Punta de mita logo process_round 2

Final Logo

After video chatting and discussing the different directions, the client chose the logo below with floral elements but retaining the clean modern type treatment.

Punta de mita logo process-06

Considering a logo, illustration, or other design work? I’d love to discuss your ideas and vision for your project in person or on a video call!

  • I usually respond to requests within 1-2 days.
  • I can provide a custom estimate and timeline once
    I  know a bit more about your project.

Email me at hello@jperdomodesign.com or fill out this form: