The timeline from concept to finish looks something like this:
- Creative Brief // meeting
- Round 1 roughs // feedback
- Rounds 2-3 // feedback
- Final logo design and files
Achievement Club 2018
High-performing employees at Pivotal were invited to an Achievement Club for that year’s hard work. In 2019, the location for the previous year’s achievers was Punta de Mita, Mexico. Set at a resort and filled with plenty of activities, the logo for this needed to look clean and professional but have a nod to the location. I was inspired by Mexican tiles, and curious to explore a geometric and floral motif.
After video chatting and discussing the different directions, the client chose the logo below with floral elements but retaining the clean modern type treatment.
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